In celebration of its 100th birthday, Crown National joined forces with Project Rhino KZN in June last year in a bid to give back to the community and join in the fight to save South Africa’s rhinos.
Crown launched a Centenary Range of products to help raise funds for the charity. By donating a portion from the sale of every Centenary product, Crown hoped to raise enough money to make a significant difference in the fight against rhino poaching.
Dawid Muller, Marketing Executive at Crown National said: “Our Centenary Edition of boerewors, biltong and dry wors seasonings, created as part of our centenary birthday celebration, was specially formulated from the best spices and ingredients to give what we consider to be a celebration of flavour”.
In February this year representatives from Crown’s Northern Region sales and marketing teams handed over a cheque exceeding R85 000.00 to Project Rhino KZN.
Sheelagh Antrobus of the African Conservation Trust heads up the project, “We are so excited about this donation. It allows us to continue the work that we are doing in the plight to fight rhino poaching”.
Muller said that the project was Crown’s way of giving something back to the community and supporting a cause very close to the hearts of all South Africans. “The agreement ended in January this year, but this initiative is something we want to continue supporting. We are pleased to announce that we have extended the agreement for a further 12 months”.
Consumers should look out for the Centenary range of meat products in their local supermarkets and butcheries nationwide.
Who is Project Rhino KZN?
As a result of the ever-increasing numbers of white and black rhinos being poached in South Africa, the need to pool resources and co-ordinate activities has resulted in KwaZulu-Natal’s leading conservation agencies joining forces with provincial game reserves to fast-track urgently needed anti-poaching and conservation interventions.
Launched on World Rhino Day 2011, (22 September), this association of like-minded organisations, collectively known as Project Rhino KZN, allows for over-arching coordination of rhino conservation interventions aimed at eliminating rhino poaching and securing the rhino populations in KZN.
The members of Project Rhino KZN also recognise that the work in conserving and protecting rhinos from poaching is symbolic of the threat faced by all wildlife, which will benefit from actions taken by Project Rhino KZN. Furthermore it is noted that the poaching of rhino is indicative of the larger environmental crisis that South Africa is facing.
Project Rhino KZN brings together organisations with a common vision and goal, identifies synergies through an integrated, common approach, and collectively, is a representative body which carries powerful leverage ability. With over 300 years of collective experience, Project Rhino KZN has been able to identify priority rhino protection needs for KZN, and is working together to fulfil them.
If you would like to help protect South Africa’s rhinos, all you have to do is continue purchasing products from Crown’s Centenary range of products. For more information on the Project Rhino KZN initiative visit www.projectrhinokzn.org.
Winners of the Project Rhino KZN Competition
One Hundred Thousand Rand in cash plus a video shoot for the Kom Braai TV Series –
Freshers Meatpackers of the Western Cape
A weekend away for two to Thanda Private Game Reserve in KZN –
Retail: Pack n Spice of Brits, Gauteng
Consumer: Nayalan Jones of Kibler Park in Johannesburg.
A Crown National Spice Voucher to the value of R1000.00 went to 100 winners.