Who will win the battle of the braai off the field this rugby season?
Crown National was recently awarded the exclusive licensing rights to manufacture the ingredients and spices for the Sharks and Stormers braai ranges in addition to the current Lions, Bulls and Cheetahs boerewors and burger products.
This year the braai ranges of all five rugby franchises will be available in leading butcheries and supermarkets country wide, which gives loyal supporters an opportunity to find their favorite teams’ meat products countrywide.
Each rugby franchise braai range has its own, specially formulated flavor and taste, specifically developed according to the taste preference of each region.
All the official licensed braai ranges include a boerewors and burger spice mix. Selected range extensions are also available in Lions, Cheetahs and Bulls Marinades as well as Lions and Bulls Braai Spice.
The launch will be supported with extensive digital communication, including a Facebook campaign where entrants stand a chance of winning their favorite teams’ rugby jersey.