At the end of every year Crown National gives its customers a gift to say thank you for their loyal support throughout the year. The gift varies from year to year, but when it came to choosing a corporate gift in December 2013, the Bidvest Company decided to give something back to the people who need it most.
Dawid Muller, Commercial and Marketing Executive at Crown National explains, “We asked our customers to SMS a keyword to us, and for every SMS received we would donate R100.00 to their chosen charity”.
Muller says they chose the Reach For A Dream Foundation because, “Giving back to an organisation that helps fulfil the dreams of children fighting life threatening illnesses is an honour. These children are under enormous stress and we wanted to assist, albeit in a small way, to make a child’s dream come true.
For 25 years the Reach For A Dream Foundation, has brought hope, joy and healing to countless South African children. These children between the ages of three and 18 years have used their dreams to fight life-threatening illnesses such as cancer and leukaemia, cystic fibrosis, muscular dystrophy, renal failure and various blood disorders.
These young children are under extreme pressure to deal with these medical issues and are in desperate need of our encouragement. The initiative offers the child a magical moment to regain their childhood that is being lost to an illness.
Muller continues, “We are thankful to all our customers who participated in our goal to donate to this worthy cause”.
So, whose dream will be coming true next? Polite Zhoya, National Donor Relations Co-ordinator at Reach For A Dream says, “Once we have identified a child and established what their dream is we will be inviting Crown National to see that child realise his or her dream”.
Watch this space for an update on that dream.