Crown National Values

As one of the major food ingredient suppliers in South Africa, we take great pride in delivering the finest level of quality available to our customers. Our values help us continue to excel, while also ensuring that our customers can always rely on us to provide them with true quality in everything that we do.

  • Motivation. We believe that people are motivated by the recognition, respect, admiration, positive feedback and credit they receive. We also believe that motivation comes from self-respect, pride, and a sense of personal identity.
  • Empowerment. We aim to empower our talented people to take the initiative and do what’s right, we encourage our teams to act independently with great freedom, self-sufficiency, self-reliance, and the ability to make most decisions autonomously.
  • Innovation. We strive to innovate in everything, from products to processes.
  • Customer Satisfaction. We’re here to help. We’re dedicated to satisfying customer needs and honouring the commitments that we have made.
  • Commitment to Excellence. We are committed to selling and delivering high quality products and services, so that we can continue to be one of the best food ingredient suppliers in South Africa.
  • Honesty & Integrity. We respect all individuals and their contributions. We believe in acting in accordance with moral and ethical standards – honesty, sincerity, truth, trustworthiness.

Interested in learning more about our company and vision? Download the Crown National product catalogue for a full overview of our products and brands. You can also contact us to find our more about Crown National – one of the finest food ingredient suppliers in South Africa.